Brand degradation and patient exodus will likely occur every time an organization shames their name through a data breach.
With an average of 1.5 million unique visitors per month on hhs.gov (complete.com), the Wall of Shame is an extremely public record of healthcare organizations with PHI breaches of 500 records or more. The interesting thing about the Wall of Shame is that it’s actually a requirement of HITECH [section 13402(e)(4)] that The Department of Health and Human Services (HHS) Secretary enables public awareness of patient data breaches.
Don’t want to end up on the Wall? Get more info on HIPAA compliance plans, vulnerability scans, and HIPAA Privacy and Security policies.
According to Cintas, two-thirds of US adults would not return to a business (or healthcare organization) if their personal information were stolen. I can say with confidence that brand degradation and patient exodus will likely occur every time an organization shames their name through a data breach. How do I know this? As a well-informed patient, I always check The Wall before giving my business (and information!) to a new dentist or doctor.
By analyzing the Wall of Shame, I can tell you that as of May 2014:
If you are a healthcare organization, I hope this post has inspired you to reconsider the common false assumptions of medical practices nationwide. “It’ll never happen to me.” “My legal guy takes care of HIPAA.” Those thoughts are what get organizations breached and sent into the corner wearing a dunce cap.
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